Media Authority awards IMG HUF 1.5 billion contract for public media

Budapest-based Inter Media Group Ltd. (IMG) media agency won a HUF 1.5 billion (EUR 5 million) tender to handle media buying for the Media Services and Asset Management Fund (MTVA), the body that manages Hungary’s public media, according to an announcement in early November. IMG is majority owned by Péter Patonai, who was appointed as CEO of the Hungarian Development Bank (MFB) during current Prime Minister Viktor Orbán’s first government (1998-2002). In March of 2012, IMG was awarded a HUF 800 million (roughly EUR 2.6 million) contract by the government to provide the Prime Minister with a media strategy and to handle various creative, media planning and buying, advertising, telemarketing and online communication tasks for the government.