Archive item

Title: Public affairs in the media - Impact of the media policy
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Publisher: Mérték (Standards) Media Monitor
Files: Public affairs in the media - Impact of the media policy.pdf
Source: http://mertek.eu/en/reports/public-affairs-in-the-media-impact-of-the-media-policy
Abstract: In this piece, Mérték (Standards) Media Monitor presents the major findings of a research project undertaken by the Publicus Institute. The research project aimed at bringing empirical methods to compare how a variety of media outlets with the largest audiences presented public affairs content in two distinct periods, one during the second Gyurcsány cabinet and one during the second Orbán cabinet. To do so, it selected a specific topic, the weakening Hungarian currency and related processes in society and the economy, and focused on differences in terms of the ratio of public affairs content, the communication of government messages, the representation of the ruling parties and the opposition, the topics prioritized by television, radio and online news services, and the role of the central news agency, among other factors. The major findings are presented separately for broadcast media and online content.
Publication/ adoption date: 2013-02-17
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Language: English
Rights: Mérték Media Monitor. Permission for reproducing the document granted by email.