||The study "Footprint of Financial Crisis in the Media," published in January 2010 by the Open Society Institute Media Program, explored the impact of the financial crisis on media and news delivery to citizens in 18 countries of Central and Eastern Europe and the Commonwealth of Independent States. These countries were all heavily affected by the global economic downturn, which forced media businesses to slash costs, lay off employees, and reduce output, negatively affecting the delivery of news to citizens. This is the country report on Hungary. It includes sections on the general state of the media sector, the current quality of media content, editorial independence and media ownership, and new media. In conclusion, the report notes that "advertising revenues, audience shares and the circulation data all indicate that the media industry is hard-pressed financially," but that "there are huge differences among different media types," with the printed press being by far the hardest hit and online media having been hit least. "All interviewed experts agreed that the public influence, importance and relevance of the Hungarian media have decreased since the beginning of the financial crisis," the report concludes.